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Creating customers for UK tourist businesses

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School's Out!

School's Out! - Take One Media

Target families with children aged 4-11 through school bags!

 

 

‘School’s Out’ is an exclusive publication that goes directly into children’s school bags and home to parents and carers!

It is designed to give ideas and inspiration for things to do and places to see with children aged 4 – 11 in the run up to and during the main school holidays.

Key facts:

  • Around 200 schools per region (depending on pupil roll)
  • Schools included are those with a higher propensity to have more disposable income
  • Include money off vouchers to incentivise visits
  • Include online calls to action, highlight any learning areas it can link to along with healthy living and lifestyle!
  • The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data.

Volumes

  • The publication will go into the school bags of 50,000 children in your region.

Prices

  • Half page ad: £495
  • Full page ad: £950

Dates

Christmas Holidays 

  • Artwork deadline: 30 October
  • In schools: 11 December

Easter Holidays 

  • Artwork deadline: 29 January
  • In schools: 12 March

Summer Holidays – England

  • Artwork deadline: 4 June
  • In schools: 13 July

Summer Holidays – Scotland

  • Artwork deadline: 10 May
  • In schools: 13 June

Spec

  • Half page: 87mm x 96mm
  • Full page: 87mm x 198mm