Welcome to Take One Media

Creating customers for UK tourist businesses

Did you know your Internet Explorer is out of date?

To get the best possible experience using our website we recommend that you upgrade to a newer version or other web browser. A list of the most popular web browsers can be found below.

Just click on the icons to get to the download page

If you understand that your browser is inadequate but you still wish to view the site click here

Prove your effectiveness

Prove your effectiveness - Take One Media

To know if you’re doing the right thing in the right place at the right time you have to measure your marketing activity.  

 

Why measure

  • To identify trends and see if you need to fix or change something or indeed do more of it
  • It helps you decide where to invest your money and efforts next time
  • Prove (or disprove) your hunches
  • Demonstrate how well you have done and helps you set budgets as you’ll know how much it costs to acquire a new customer or retain an existing one

How to measure print

  • The easiest way is with a code that you track at point of purchase
  • You could run an offer (and tie down the Ts and Cs so you have tight control) and see how many are redeemed
  • Use a friendly URL (FURL) or dedicated inbound phone number to measure inbound response from the leaflet

How to measure digital

  • Use your analytics to look at traffic volumes and sources
  • Email open and click through rates
  • Social sizes of audience, interactions and reach along with your impact / how influential you are online e.g. Klout score

How we measure and report back

  • We map your leaflets campaigns to show where your pickup has been strongest
  • We assess leaflet distribution volumes by type of outlet, geography and time period
  • We provide analytics on your Dayvisits activity (website, any emails we do and social)
  • We provide data on what your impact on TIC and B&B leaflet ordering is after an email campaign