Print is here to stay as a marketing medium
There has been much debate in the marketing world for the past 20 years over the ‘demise of print’ . Yet, our business clearly proves that well designed and precision targeted print continues to deliver outstanding marketing results. Print is here to stay.
Yes, businesses and organisations are using a mix of means of communication to attract customers. We recognise this and have introduced digital services and other routes to market.
However, print remains a top first choice for most people when they want to receive visitor information, ideas and helpful advice in easy-to-access and convenient ways. It also remains one of the most cost-effective ways to reach audiences and customers with minimum wastage and maximum impact.
Independent research has shown that print continues to outperform other media formats when it comes to converting initial customer interest into hard bookings and business. This is because leaflets, posters and brochures (especially when in destination) provide a strong call to action that can’t be matched.
We distribute 52 million leaflets and brochures every year. 1.75 million alone are for the Edinburgh Festivals and Fringe each year and it’s clear that print is still the most effective and popular way of letting potential customers and audiences know who you are, where you are and what you do
We constantly review and refine our services to help clients reach their target markets. Client feedback is key to identifying market trends, new outlets and new opportunities. We understand the need to deliver outstanding value at times when marketing budgets are under pressure.